Sunday, April 7, 2019

Reaching kids by advertising on Instagram

How do you reach kids today? By phone.

This 4th grade teacher's record of how her students used their phones during her class was brilliant. Each time a phone went off with a notification, she noted it for the students to see.

Yes, we all know this. But do marketeers? Do they really pay attention? Kids have money because the parents will give it to them. 

Look closely and you will see kids are conversing via text, Instagram, email and Twitter. Use of Facebook, Snapchat and direct phone calls has decreased, according to this anecdotal survey.

MARKETING TIP: If you are trying to reach kids, take note. You need to be online. I suggest you start looking at buying ads on Instagram. Here is how you do it ....

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