Digital marketing

So what is digital marketing?

Let's start with your phone. Is it a smart phone? Do you use it to surf the web? Communicate? Do research? Buy things? Check the weather? Your stocks? If so, then you're setting the stage to receive information on your phone about places to go, things to do, things to buy ...

Make sense? Sure it does!

You don't see or feel digital marketing. It's all invisible - until it shows up on your phone or computer.

Here's an example ...geo-fencing. Say you own a restaurant and you're not getting the supper hour customers you would like. However, your location is just 6 miles away from a major attraction or hotel. Through geo-fencing, you can surround the attraction or hotel with an invisible, cyber fence. For people who are inside it, and who have their locater turned ON, your restaurant will pop up on their phone screen. Sounds simple... But geniuses have created this possibility ....

MARKETING TIP: If you're a business owner and you want to grow your customer base, find someone in your town who specializes in digital marketing. Make an appointment to learn more about it.