Using Facebook to increase your bottom line

There are a few ways you can use Facebook to increase your bottom line. It's called "working the system."

• You need a business page.
• Post 2-3 times a day on your business page to alert Facebook that you have a viable site.
• Illustrate your posts with photos or videos.
• Make your page inviting and warm. After all, it is the front door to your cyber store. It doesn't matter if you provide a service or product, you have a store front on the Internet.
• Post things which have substance and meaning. Make your message pertinent to your customers.
• Be consistent with your posting.

MARKETING TIP: Spend some time planning your Facebook business page. If you don't know how to do it, hire someone who does. It's that important!