Well, well, well ... we're getting into that time of year when festival and event organizers are putting the final touches on their spring celebrations. I'm starting to get some press releases. Some are very good. Others - well - not so.
There are some simple things you can do to make your press release stand out from all the others.
- Put the date and name of event in the subject line, not the words "Press Release".
- Make sure the event dates are correct.
- Be sure to include where the festival/event will be held. Use a street address, if you can.
- Include your contact information, with a phone number.
- Double-check your media distribution list. High turnovers mean last year's contact may be gone.
- Put the press release in the body of the email - not a pdf. Please.
- Find out what the media outlet's deadline is. Adhere to it.
- Keep your release short, no more than 1-1/2 pages.
- Send hi-res images, if you have any. One or two is sufficient.
MARKETING TIP: By following these simple rules, your press release will see the eyeballs of someone in the news room - and not be tossed into the trash can.
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