Non-profit future?

Even though this story is specific to one American city, the information given is valuable for all non-profits trying to increase their financial affairs.

Note the number of people who are willing to volunteer.

So how do you get volunteers? You ASK - and give JOB DESCRIPTIONS.

Sometimes an organization's website will have a plea for volunteers, but the page gives no hint of what volunteers are needed to do.

People are typically not going to pick up the phone and call to volunteer unless they have a specific goal in mind.

MARKETING TIP: When you're asking for volunteers, include a list of specific duties you need to have fulfilled. That will help you increase your number of helpers - and your coffers.