Monday, September 9, 2013

Gone fishin' ...

I took a hiatus this summer from posting, but am now back at it.

We're entering fall, a time of church bazaars, yard sales, street festivals, estate auctions and holiday markets. The events calendar is full of activity. So how do you stand out?

Do you have a smart phone? If so, point the camera towards - you. Turn on the video record button and talk. Yes, that's you - not someone else. Talk to your camera just like you would be talking to your best friend and personally invite people to your event. Post that video on your social networking sites. Ask all your friends to help you share your invite.

MARKETING TIP: If you're organizing an event, you really need to become a shameless self-promoter - of the event. Let people begin to associate you with it, particularly if the event happens on an annual or regular basis.

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