Saturday, May 4, 2013

Festivals: Promote your Arts and Crafts Exhibitors - PLEASE

If I had a penny for every festival which lists "arts and crafts" in a press release or poster - without any explanation - I would be rich. Organizers seem to not understand that one reason people go to festivals and events is to see what kind of craft is there. Yes, food is the #1 reason, but flea market crap got old years ago.

A good festival organizer should showcase what kinds of arts and crafts are being exhibited. So as we enter the festival season, keep in mind that if you want to increase the number of people attending your event, increase the amount of money they spend, increase the success rate for your vendors - then you absolutely have to increase the visibility of your exhibitors.

Here is an example.

MARKETING TIP: It's not good enough just to promote your festival. Tell potential customers - and media - what exhibits your event will include. Promote your arts and crafts; don't leave them on the side of the road.

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