Thursday, September 12, 2013

Seeking Feedback from your festival vendors and customers

What makes your festival so great? Your customers and vendors. So why not feature them in your promotion? This year, get your smart phone or video camera and wander the streets. Be sure to carry a release form with you.

Ask your customers and your vendors why they like attending and participating in your event. What have they purchased? What time did they arrive? What did they come to see? Have they been to your festival before? Will they come back?

Be sure to get a release form signed giving you permission to take their photo and post the video online. Make sure you have a place for them to print their name, as well as sign it. Get the city and state they're from. This way, you can also track where people are coming from and use it to promote next year's festival.

MARKETING TIP: Engage your customers and vendors in your promotion.

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