Saturday, July 28, 2012

Thanking the Media

Does the media have to cover your story? No. But when they do, a nice little thank you note is really appreciated. It helps build a rapport with reporters and editors.

And, if you find something wrong with the story, be sure to thank the reporter for writing the story and then make the corrections. Make sure they're solid corrections. For example, if the wrong name is used. Say it. If the tone is incorrect, say that too - but do not blast the reporter. Blasting gets you nowhere.

MARKETING TIP: Be nice to reporters and they will be nice to you.

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