Wednesday, August 15, 2012

Photos to Promote Your Festival, Event, Business

I cannot harp on this enough.
Check your camera settings to see how large you can shoot pictures. You're looking for something in the area fof 1500 pixels and 300 dpi. A magazine or a newspaper prefers large format photos because they can make them larger in the publication. Oh, I have heard it up to my eyeballs "Well, so and so newspaper used my picture off the Website." Yes, and it was small. If you want to have a large photo, you have to shoot in large format.
Websites need lo-res. Print needs hi-res. It's that simple.

MARKETING TIP: Pictures are worth a thousand words. Put some effort into getting ones that sell.

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