Wednesday, May 11, 2011

Copying Your Competition

Does this sound familiar? You've been doing the same thing every year, but still not increasing your revenue. Or perhaps you've slid backwards. Is it because you've run out of ideas or that you've not kept up with the marketplace?

An easy way to jumpstart your efforts is to look at your competition - other festivals, events, towns and small businesses. Are any of them successful? If so, why? What are they doing to get ahead? Is that a strategy you can modify to suit what you're doing?

MARKETING TIP: One of the most important things you can do is to know what your competition is doing. Are they failing? Why? Successful? Why? It's okay to steal ideas - that's why I've created this Website! It's packed with 4 years worth of stolen material ...

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