Using Social Networking to Promote Small Towns

This article reinforces what I've been saying to just about everyone - incorporate a strong social networking component into your marketing efforts. You can use it to promote events, meetings and special occasions - such as a children's art show. Yes, using Facebook is a great way to pull kids into your programming.

You can also use it to share celebrations - say someone in town has won a special award or been promoted. And, you can use Facebook, Twitter and other social networking sites to increase your town's coffers.

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MARKETING TIP: Embrace Facebook, Twitter and the other social networking sites. You may think you don't have the time. I look at it this way, what happens if you don't do it?