Arts United for Davidson County and the City of Lexington Parks and Recreation Department Announce the “Unveiling” of the Butterfly Arts Initiative
Arts United for Davidson County and the City of Lexington Parks and recreation Department are pleased to announce the “Unveiling” of the Butterfly Arts Initiative which is part of the Multicultural Festival activities.
The “Unveiling” Reception will be held Friday, April 23, from 4:00 pm to 7:00 pm at the Edward C. Smith Civic Center on South Main Street in Lexington.
Doris Brown, Executive Director of Arts United, stated that Arts United is very excited to be a part of the art project. She further stated that Davidson County has so many talented young people that it is a privilege and an honor to see their works displayed before the general public.
Schools participating in the project include: South Lexington and Pickett Elementary Schools, West Davidson High School, South Davidson High School, South Davidson Middle School, Lexington Senior High School, and Charles England Intermediate School.
Brown invites everyone to attend and view the talent projected in the butterflies.
The “Unveiling” Reception is being sponsored by the Old Smithgrove View Baptist Church, the NAACP and Arts United for Davidson County. It is free and open to the general public Friday, April 23, 2010, from 4:00 pm to 7:00 pm.
So what is missing? The meat of the story. I sent an email to find out what the Butterfly Initiative is. The response was a brochure. It reads ... "Participants will be given an opportunity to artistically express what 'multicultural' and 'diversity' means to them." It gives no guidelines as to the form of the expression. The project is open to all public school kids.
MARKETING TIP: In your press release, be sure to answer all the 5 w's - Who? What? When? Where? Why? And add "So what?" and "Who Cares?" This release will either get tossed or require the reporter to do some unnecessary homework.
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