Pet Peeves from the Newsroom

The marketing team at Cision is very helpful in guiding all public relations professionals - and those who aren't - in the process of writing and distributing press releases.

They've created a free downloadable white paper of 5 tips from the newsroom. I am sharing it with you.

MARKETING TIP: Get to know your local and regional news people in all media. I'm surprised by the number of people who send out releases, but don't know where the local TV station or newspaper is located.