Want Volunteers?

A good way to promote your festival or event is to put out a public plea for volunteers. But, when you do, be sure to include information that prospective volunteers would find appealing. For instance, instead of just saying "We're looking for help," provide a list of skill sets, duties, times and locations. Do a press release. That message will not only generate you some free help, but perhaps also land a sponsor and increase ticket sales.

If you can, interview a volunteer who has helped you in the past. Volunteers can better ask for free help than you can.

MARKETING TIP: If you need volunteers, write and distribute a press release. Include pertinant information.