It's worth spending a few dollars to hire a professional to shoot some raw footage of your event. You can keep the video on hand for times when you want to produce a commercial - or just post some of it on You Tube or your Website. Your local tourism, chamber or economic development offices may want to use some of it, too.
I advise you not to hire someone who specializes in doing weddings, as they may or may not have an understanding about commercial sales and promotion. Ideally, you'll choose someone who has a background in producing television commercials or shooting news. There is a world of difference in shooting for commercial use than for shooting a wedding.
MARKETING TIP: Capture your festival or event this year on video so you'll have something to use next year for promotional purposes.
Wednesday, October 7, 2009
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