Got a Christmas event coming up? Now is the time to start sending out information to editors so they can put it in their futures files. Additionally, many publications have a 3-4 month deadline. The trend is for you to enter your information on their Website, not send a press release.

And, be sure to post your event on Facebook and Twitter. Develop a following. This will allow you time to get vendors and sponsors, too.

MARKETING TIP: Plan your event early so you can send out information in a timely fashion.