July's Marketing Tip - Weekend Assignment Editors

Do you know the newsroom decision makers at your local TV station? Let's see, there's the news director, assignment editor, executive producer of each show, producer, reporter and videographer. Personnel typically wear more than one hat.

But festivals and events usually occur on weekends, right? So, have you met your weekend staff? That includes the weekend assignment editor, weekend producer and news crews. Yes, the weekend assignment editor. You read that right.

When you send a press release to a TV station, you may be sending it to the wrong person.

July Marketing Tip - Call your local TV stations. Find out who all the assignment editors and producers are. Make appointments to pop in, shake their hands and meet with them for a few minutes to tell them about your event. Do that before all your events as staff may change.

January Tip - Calendar Editors

What's a calendar editor?

Look in a magazine or newspaper, and you'll probably find a list of things to do. No, there's very little information, just the basics. But, that's all many people need to learn about your festival or event.

Do you send out press releases to calendar editors? Do you know their deadlines? Do you know who your local and regional calendar editors are? Do they know you? Do you know what they want from you?

Marketing Tip - Call every publication you send your releases to - and a few new ones - and build a relationship with the calendar editor.