Thursday, July 1, 2021

There should be no such thing as a starving artist ...

Are you the type of person who really enjoys turning pots, making jewelry, photographing birds, finger painting, gluing designs on T-shirts or using dried petals to form new framed bouquets? You aren't alone. But do you want to sell these items? You're not alone, there, either. Your passion is making the beauty - not doing what it takes to convert your talents to cash.

Most artists are not business people. They shudder at the thought of having to produce a brochure, website, business card or listing on the many online art portals. Have you ever heard of Yelp?

If you have the money to hire out your promotion, do so. Otherwise, no one will know you exist. Making $100 at a show, when you've spent $327 on supplies, gas, time and booth fee, is not wise. You are losing money. 

The option is to barter. But do it with someone skilled at their trade. You don't want a fly-by-night web designer. You don't want a wedding photographer to photograph your work for your website. Google is very specific in what it will accept to move your website forward so it will be easily found. Huge mistakes people make in the design of their website are using different colored fonts, poor grammar, misspelled words and not enough lo-resolution photos. Google wants you to use You Tube video.

And you cannot use Facebook as your only online portal. Google and Facebook do not get along. So your Facebook posts will not appear in a Google search. All a visitor will see is that you have a page. 

I endorse this company - www.artstorefronts.com. I encourage you to spend time on the website and make the necessary investments it takes to get your artwork noticed and purchased. 

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