As we start Christmas shopping, many of us will be buying or selling online. The most important thing to remember is to learn what you're doing. There are a lot of tutorials online. But, if you have a niche item, the best thing to do is to contact other sellers who carry what you have. There are so many potential customers out there that sellers will share very useful information with you. You can easily find their info with their photos.
The next most important thing is your photo gallery. Please, do not post just one photo! Post several so people can see the item. But post a good photo! I have seen some crappy ones that were out of focus, poorly lighted, turned incorrectly so you couldn't see the piece and the list goes on. Your photo can lose a sale for you. Or, it can convert someone on the edge to enter the credit card information. If you can afford it, hire a commercial photographer.
I have a Navajo collection that I inherited from my grandparents who taught on the reservation many moons ago. So I know the story behind most pieces. I will keep some, but the rest are up for sale. Each piece I am selling has a story with it that I can share. Most items were never purchased from the Native Americans, but instead were gifts. Your seller will want measurements and photos of different sides and the signature, if there is one, like this one from the world renowned Maria Martinez. The story will lend credibility to your item.
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