It's Covid-19 and what should I do?

The world is screwed up. But if you own a business, are a festival organizer or operate a non-profit, now is actually a great time to go into business. Really? Yes. The reason is that you can focus upon some different things that you will wish you had done before you opened your doors.

For example, if you are a retailer or service provider, you want to make sure your product meets the needs of your customers. Create a social media campaign asking for input. It's like a series of focus groups. What do people want and need? How much would they be willing to pay? Why type of services do people seek? It is true that your customer, not you, will determine what your final product or service will be. So instead of stumbling at the beginning, do some market research and find out what people want and what they will buy.

Utilize social media as much as you can. And remember, Google and Facebook don't get along. So you don't want to put all your eggs in one basket with Facebook. Do a Google search on anything or anyone and you will see a page exists, but that is it. There are many other social media sites. Utilize this  time to get your photos lined up, your product/services lined up and the methods by which potential customers can find you lined up.

Yes, stay busy during this time. Use You Tube as much as possible. When things turn around, and they will, you will be ready.