How often should you post online?

Are you using the Internet to tell your story? Make sales? Get noticed? Then you need to spend time posting engaging, interesting and useful information. It may be a few sentences, a video, a link or a photo. 

What does that mean? If you're on Facebook, you should post once day. If you have a business account, and you should, then you can look at your analytics and see who is visiting your site. Usually you will see that 3/4 of the visits are women during lunch, at night, on weekends and on holidays when they are relaxing. You want your posts to spark conversation, as that is the basic premise of Facebook - conversation and dialogue. Posts that develop threads of discussion are successful.

If you have a website, you need to update it weekly. Monthly is okay, but the more you do it, the more visits you will get. Search engines like websites that are kept active. Again, you can do it by changing photos, videos and text. A website that sits there and isn't changed does you no good.

MARKETING TIP: Your online presence is critical for the success of your business, your festival attendance, your fundraising efforts and your community awareness. Post away!