Wednesday, November 2, 2016

Courting a TV presence for your story?

Be visual.

TV people don't just like a talking head. They want to be able to tell the story visually. So here's a great example of how to think like a TV videographer and reporter ....

When you send information to  a TV station, let them know that you will have a lot of interesting and fun things to be photographed. You may even want to attach a photo of whatever your story is about, just to show them what will be going on.

Give them a taste, a sample of what your story is about - in a format they understand. A visual.

MARKETING TIP: If you don't know what TV folks find interesting, ask them.

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