Monday, October 12, 2015

Festival organizer/promoter? Copy. Don't reinvent the wheel.

Which season has more festivals? Fall. Why? People are usually gift shopping for Christmas and other special days.

How does your festival compete against the others to get good vendors and a high attendance? Promote it!

And that activity really needs to begin a year in advance. You need to invite your current vendors back, invite others, get on event calendars, build your web presence - and subscribe to the monthly email sent out by the National Cherry Blossom Festival. That organization does the best job in promoting its activities.

I'm not going to tell you more. If you want to learn best practices, review this blog periodically and copy the promotional activities of the National Cherry Blosssom Festival. Yes, you can do it on a low budget. Yes, you can.

MARKETING TIP: Learn from the professionals about how to promote a festival. Copy what works. Don't try to reinvent the wheel. Copy. Relax. Be happy!

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