Tuesday, September 15, 2015

What truly is the name of your festival?

I'm writing a newspaper story and am confused. The town's website calls the Oct. 17 festival one name, while the chamber of commerce calls it another. At the same time, chamber and town officials call it yet something else.


True story. I can't make this up.

MARKETING TIP: If you are the organizer of a festival, make sure that all the major stakeholders in your community know the name, date, time, etc. of your event. If it's too confusing for your local folks, then just imagine what a blur it can be for the vendors and festival goers you're trying to attract!

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