Regardless of how much effort you put into advertising, word of mouth and social networking, REVIEWS are what is driving a purchase.
And I admit, I look there first, too. I want to see what other people have written - their experiences, their likes and dislikes. I want to know what others are saying. And if you're a hotel, check out this article. Your customers are setting the pace for all of your future activities.
MARKETING TIP: Every now and then, search your festival, event, attraction and small business to see what others are saying about you. Hope it's good!
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