Oh where oh where .... I receive a lot of press releases. Some are very good. Others aren't. I received this today. Initially, it looks okay, but for those people who may be traveling to the coast or who are new to the coastal area may not know where the Oceanic Restaurant is physically located or where to park. That information should have been included. Once I receive a physical address, then the release is ready to be used in print. ... But not before. And, since not everyone uses the Internet, include a phone number for more information.

Wrightsville Beach, N.C. - Prime oyster season has arrived and Wrightsville's Chamber of Commerce is launching an annual Oyster Roast on Sunday, Nov. 3, 5-7 p.m. This all you can shuck and eat festival will be surfside, on the new pier at Oceanic Restaurant, located at ______. Parking is available at ___________. All who love fresh local oysters and the beach are invited to attend.

Event proceeds will benefit historic Howell Cottage, built in 1940, later relocated to burgeoning Historic Square on Wrightsville Beach. Historic Square, off Salisbury Street near Town Hall, is also home to Myers Cottage, built in 1907, and Palmgren-O'Quinn house, built in 1946.

Wrightsville Beach has over 20 historically designated properties, representing a span of Carolina coastal living and architecture from 1907 to 1955.

Howell Cottage is home to the Wrightsville Beach Visitor's Center and Chamber of Commerce.

Wrightsville Beach Chamber of Commerce is a nonprofit organization, "serving the interests of citizens, tourists and the business community for over 30 years," says Sue Bulluck, Chamber president.

Due to the generosity of local sponsors, Chamber Oyster Roast tickets are only $25. This includes all you can eat local oysters, sides and one drink ticket. Ticket sales are limited.For information, call _______. To buy tickets visit: www.wrightsville.org 

MARKETING TIP: When you're writing a press release, consider people may be reading it who are unfamiliar with your area. Be specific.