Helping Your Sponsors

We're going into the busy summer and fall festival season. Some will do well, others won't. Companies which have donated funds in the past are scrutinizing where their advertising and community dollars go. They want to be visible and get bang for their buck (or euro, pound, etc.) A local Independence Day event cancelled its fabulous display of fireworks this summer because of the lack of sponsorship. The director of this event shared with me that sponsors are looking for something longer than a 30 minute show. They prefer to be part of a longer event.

MARKETING TIP: Find a way to combine events together - perhaps throughout a month, season or year. Package them together to give your sponsor more exposure over a longer period of time.