Friday, March 2, 2012

Media Kits

I'm writing a travel article for a regional magazine and have been contacting tourism offices, attractions, festivals and agritourism farms for information I can use. I am seeking interesting places to visit and fun things to do.

I find the majority of places I call do not have press materials. Sometimes it takes several phone calls and considerable time to find someone to interview. I don't mind, but it sure would be helpful if I was able to either see a media kit online or receive one via email.

What are the contents I need? Images 300 dpi 1500 pixels ... interesting stories about the place ... calendar of events ... interesting facts ... frequently asked questions ... contact information ... hours of operation and a Website (some places don't have one or have no online presence at all) ... and information about what else is in the area. I can tie several places together in a story, giving the reader more reason to visit that geographic area.

MARKETING TIP:  Invest in a press kit. Have it available online or in an emailable fashion. Hire a professional photographer to build an image bank - and include people in your photos. Show them enjoying themselves and have them doing something - not just standing around.

No comments: