I find the majority of places I call do not have press materials. Sometimes it takes several phone calls and considerable time to find someone to interview. I don't mind, but it sure would be helpful if I was able to either see a media kit online or receive one via email.
What are the contents I need? Images 300 dpi 1500 pixels ... interesting stories about the place ... calendar of events ... interesting facts ... frequently asked questions ... contact information ... hours of operation and a Website (some places don't have one or have no online presence at all) ... and information about what else is in the area. I can tie several places together in a story, giving the reader more reason to visit that geographic area.
MARKETING TIP: Invest in a press kit. Have it available online or in an emailable fashion. Hire a professional photographer to build an image bank - and include people in your photos. Show them enjoying themselves and have them doing something - not just standing around.
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