I'm pulling my hair out because of festival organizers and tourism promotional agencies who hire local wedding photographers.
WRONG!
They typically have never shot for publication or for news and are clueless on what editors seek in a photo. They don't realize that a photo is a sales tool. They're not trained to shoot action news - and tourism offices and festival organizers need someone who is.
True, some of them shoot very artistic shots. However, that's not what an editor is seeking. They want a photo that not only looks great, but also tells a story.
MARKETING TIP: When you hire a photographer, ask what kind of background he/she has in shooting for publication and news. Base your decision on that response.
Wednesday, July 29, 2009
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