Thursday, April 30, 2009

Is Your Ad Agency Using Photos of Your Event, Area? Are you Sure About That?

Are you sure that your ad agency is using the photos and video of YOUR area or event? Perhaps not. Check this out. Seems a landlocked region of Canada is being promoted with beaches. You read that right. You see on the map Alberta is surrounded by land - no ocean, sea or bay.

MARKETING TIP: Either provide your own images and video - or sign off on that which is used. Make sure you have control over the production process. And include in your contract that you must approve all images before they're used. Keep in mind the graphics people may only use a portion of the image or not use all of the ones you've approved.

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