A Festival, Event or Attraction Should Consider Itself a Small Business

And to help you, Google has launched a new initiative called the Small Business Network. It's designed to promote business-friendly policies at the federal and state levels. It is focused on technology policy issues - the first two of which are increasing broadband access and preserving an open Internet. They are also trying to initiate a dialogue with small business owners about other issues that affect their online business.

MARKETING TIP: Your event should not only break even, it should make money. Consider your festival a business, not a big party.