Always Ask the Media What They Want, When

This comes from Furniture Today, the premier trade publication for manufacturers, distributors, retailers and wholesalers in the furniture industry. I invite you to click on the title so you can read the entire article. It's worth your time.

The Marketing Tip is that regardless of your industry, you need to seek the advice of the media to determine their needs, wants, deadlines, etc. You cannot assume what they'll want. Here it is in ink from an editor -

Furniture industry needs to hone its PR skills: "

Our industry is doing a lousy job of public relations. And that’s a real shame.
As a long-time member of the media, I’ve been observing the PR programs of a wide variety of home furnishings companies for many years. And I continue to be shocked at the basic mistakes that companies keep on making..... "