Friday, June 27, 2008

June 27 - Make Sure Your Mailing Lists Are Current

Creating a database of contacts for media, tour operators, church group leaders, personnel directors - the list goes on - can be a very time consuming task. We all need those lists and often shop around to find those that we can use. Typically, they are a rental for X-number of uses. The company owner tracks how many times you use the list and then they'll charge you if you exceed the agreed number.

That's fine. But you want to make sure you use a reputable company. Call around to tourism offices and attractions to find out where they get their lists. Some of them will have staff to do the research. Others will rent a list. When you get a current one, your life becomes so much easier!

Marketing Tip - Use prospect lists that are current. Otherwise, you're wasting your time and precious money.

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