It's on the news - Europeans are spending a lot of money in the United States. Research indicates many utilize the Internet to plan their trip. How can you help them? Make simple conversions easy - like money, miles and weather.
Widgets are available to put on your Website that automatically calculate Euros to Dollars. And, while you're at it, why not put your weather information in Fahrenheit AND Celcius - and do a conversion of miles to kilometers?
March Marketing Tip: Spend time surfing European hotel and tourist sites to see what they're doing to attract Americans. Help them with the details.
Monday, March 17, 2008
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