Photographing an event? Know this basic rule ...

Have you been asked or hired to photograph an event? If so, congratulations! Do you know how the images are going to be used? If not, you need to ask.

Here is a basic rule ...

If the images are going to be used for publication, they need to be a minimum of 300 dpi and need to be sent as a jpg. If the event producer is sending it to a media outlet, the accompanying story, or press release, needs to be sent at the same time.

Why?

Photos can get lost and be separated from the story.

Newsrooms are small these days. They don't have the staff to hunt down a photo to go with a press release.

MARKETING TIP: Keep your client happy by sending images the correct size and through email. Attach the images to the email. A 1mg or 2 mg photo is large enough.