Here is the tale of two ads for two events. The ads were published on the same day. They ran in a community newspaper which has won all kinds of awards for its layout, design, news and sales teams.
Which one looks better to you? Which one was created by a real designer? Which one wasn't?
If you were wanting to participate or attend, which would catch your eye? Which one is compelling? Which ones provides you enough information to make a decision?
MARKETING TIP: When you are putting together an ad of any kind, lean upon the professionals to help you do it. Make sure it contains a compelling look, one that tells your story. Be sure to include contact information, a web site of some kind and an actual street address.
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