It was called the Frye Festival.
But the organizers blew it. If there was any hope, at all, of having a great event, they blew it.
So now, they're being sued.
Why? Unfulfilled promises. Shoddy delivery.
Major bands backed out. Attendees were treated inhumanely. It's a tale of a great idea gone bad.
MARKETING TIP: Make sure you have your act together when putting on an event. Deliver what you promise. That will give you really good exposure for your next festival.
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