Don't wait to promote your festival ... Start early.

Organizers for The  National Cherry Blossom Festival have been busy since last spring. This week, I received my first communication. I received an email with information about how to participate in a singing contest during the Washington, DC event.

This particular festival is the hallmark of all. It is the one to guide you through your own festival promotion.

Dates for  the 2017 festival are March 20-April 16. Organizers have the events in place and are now promoting them.

That's the way it should be. You need to aim to have your festival pretty much set up 6 months out so that you can focus on revenue-building promotion. Attendance + sponsors = money for the following year's event.

MARKETING TIP: Never delay. Get your program together and start promoting it.