Trending - colors, logos, type style

It's a new year! Not only are fashions changing, but so are the looks of advertising - colors, logos, style, fonts and the list goes on.

I find this article particularly fascinating. How many of us consider those things when we're setting forth our corporate look?

Let's look at McDonald's for example. We know the company by the "Golden Arches," but the style of everything keeps changing. It stays new that way.

So I encourage you to read this article and share it with your design team, your advertising agency, your marketing team.

MARKETING TIP: Yes, you do need to be consistent with your look and feel, but you can include some current graphic "fashion," if you will. Remember the ages of your customers. They dictate change.