Thursday, March 19, 2015

Reaching millennials

Reaching the millennials is a task many of us find rather daunting. I found this article and learned quite a bit from it. Yes, millennials are all over the web, but when they find something interesting, they dig. In my classes, I've had some students in their 20s and they have shared that they dig to try and verify what they read or hear. They seek the truth, looking for reliable sources.

And they use search engines.

MARKETING TIP: The internet is just as much your friend as your foe. If you want your business, festival, non-profit to be seen and to grow, you absolutely have to be on the internet. The Facebook audience is indeed huge. However, if you do a search, you only find one entry on Google, Bing, Yahoo and the others that you have a Facebook account. It's critical that you use more than one online portal to get your message out there. 

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