Wants Sales? Be Visible!

If you're a festival or event planner, you should be working year 'round to cultivate sponsors, find entertainers, recruit volunteers and promote-promote-promote. When you're active in your community and people see you, you're visible. That means your festival or event is alive year 'round - not just for a day or so.

If you're a business owner, getting outside of your four walls may be challenging, but find a way to do it. Hire someone to "mind the store" so you can get out and be visible.

The same concept goes for tourism, chamber and arts council officials. If you hide behind your desk, as some do, opportunities will go elsewhere.

MARKETING TIP: By being visible in your community, you will stir conversation about your business and yourself. That's good. It helps build relationships which can parlay into sales.