Friday, November 18, 2011

A Real Tale ...

Just have to share. I got a phone call from a man wanting to open a brand new attraction for Christmas. The attraction was a huge house very elegantly decorated. But he had no staff, no employees, no signage showing people how to get to his house, no business plan, no marketing plan, no Website - and no knowledge of how to operate a tourism attraction. He wanted to get TV and print ads running within 2 weeks.

This request hit right before America's holiday break for Thanksgiving when production crews are typically on vacation.

MARKETING TIP: I cannot stress enough that a tourism attraction, festival or any new such endeavor should have a business plan and a marketing plan.

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