Do you use You Tube to promote your festival, attraction, small business or town? If so, now you'll be able to find out more about your visitors. Google has developed a more detailed analytics package. It's better than the Insights we've been using.

Why is learning who is visiting your video so important? Information helps you determine who your customers are, where they're coming from and what their interests are.

MARKETING TIP: It's always a great idea to know who your customers are when you're spending time and money for promotions.