Sunday, September 11, 2011

You've Become a Geek!

Guess what? If you're the one who has been sending out the press releases and arranging interviews, you also need to be the geek. This is a general comment for festival organizers, event planners, small town leaders and small business owners.

And I hope you've been sending out releases ...

If you really want to reach your target audience, then you simply have to have an understanding about how the Internet and social networking work - and do it. You may want to hire someone - or you may want to do it yourself. Your bottom line is directly affected.

MARKETING TIP: Even though this is 2011, I find many people hold onto traditional advertising and strategies for getting their message to current and potential customers. Today, you have to learn as much as you can about promotion because there are so many different avenues.

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