Warning: Does Your Community Have an Empty Tag Line?

You've seen the tag lines ... Any Town USA "Has it all!" or "Something for everyone!" I truly wish someone would sit community leaders down and explain to them that these are simply horrible marketing tools, as they cannot be true!

If Any Town USA had everything, then why would the traveling public want to go someplace else?

These are sorely overused tag lines which mean nothing.

MARKETING TIPS: A tag line for a community should focus upon specific popular aspects which pull people into town.