Do you write press releases about your festival or event? If so, do you send them to your local media, regional media, area newsletters, local governmental officials, civic organizations, niche media, potential customers and sponsors?If you do, give yourself an A+. If not, get an intern to develop the email and fax lists for you. And remember, just because you send out a release doesn't mean it reaches your intended target. Be specific in your communication - not necessarily to a general mailbox.
MARKETING TIP: Press releases aren't just for the media. Be creative in how you distribute them.
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