Got Water?

This is a terrific idea for a small town which may have a waterway running through it. An event like this is odd enough to garner national TV coverage, as witnessed here.

Sometimes the unusual types of events really pull in media -- and people who spend money in a small town. So the challenge is for locals to be highly creative and put on their thinking hats. And, for towns with a waterway - creek, river, lake - that can be the center of activity to increase the number of people coming to town. Just make sure local stores are open when they arrive.

MARKETING TIP: Be different. Find a way to embrace your natural resources. Mother Nature brings a bounty of opportunity - if you think about it.