Tuesday, June 22, 2010

Promoter Doesn't Pay Bands

Oh dear. The promoter didn't pay the bands and they're unhappy. I would be too. Check out this story.

How do you prevent something like this from happening? It starts with your budget. You need to make sure you've got enough financial sponsorships coming in to pay for fixed expenses. If not, then you cut your losses early - before the event - and make adjustments.

This situation could have been prevented - and now has given a black eye to one of the most beautiful cities in North America.

MARKETING TIP: Once you get your concept of what your event will be, start creating a budget. See where you need in-kind and cash sponsorships. You can't produce an event without money in the bank.

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