It's true, the meetings and conventions market has taken a hit worldwide. But, nothing lasts forever. Planners are still researching facilities for when the economy rebounds - and smaller meetings are still taking place - with planners looking for unusual venues.
Here's something to consider. .... Do you have a local manufacturing company that would be willing to rent out its board room - or give a demonstration on how their product is made? Tied together with a catered meal, you could have a new venue for a small committee meeting. It's a hook to build relationships - and to increase business down the road. The silver lining is that the manufacturing company can realize a new revenue stream.
MARKETING TIP: Look outside your typical list of industry partners to create a new meeting venue - and then promote it!
Thursday, December 10, 2009
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